Everything you need to know to design a profitable business
plan
Whether you’re starting a new business or you’ve been
trading for a while, Creating a Business Plan For Dummies
covers everything you need to know. Figure out whether your
business idea is likely to work, how to identify your strategic
advantage, and what you can do to gain an edge on the competition.
Discover why a business plan doesn’t have to be a thrity-page
document that takes days to write, but can be a simple process that
you do in stages as you work through your business concept. Learn
how to prepare an elevator pitch, create a start-up budget, and
create realistic sales projections. Discover how to predict and
manage expenses, and assemble a financial forecast that enables you
to calculate your break-even. Look at the risk involved in this
business and experiment with different scenarios to see if
you’re on the right track.
* Explains how to create a one-page business plan in just a few
hours
* Takes a simple step-by-step approach, focusing on budgets,
financials, and everyday practicalities
* Offers focused guidance on managing cashflow, designing
marketing plans, and establishing a long-term vision for your
business
* Includes access to downloadable templates and worksheets, as
well as helpful online audio and video components
* Written by Veechi Curtis, bestselling author and business
consultant
A good business plan is the first step to success for any new
business, and getting it right can mean the difference between big
profits and big trouble. Creating a Business Plan For
Dummies gives you the detailed advice you need to design a
great business plan that will guide your business from concept to
reality.
Mục lục
Introduction 1
Part I: Getting Started 7
Chapter 1: Letting Your Plan Take Flight 9
Chapter 2: Figuring Out What’s So Special about You (and Your Business) 27
Chapter 3: Sizing up the Competition 39
Part II: Doing the Groundwork 57
Chapter 4: Budgeting for Start-Up Expenses 59
Chapter 5: Figuring out Prices and Predicting Sales 77
Chapter 6: Calculating Costs and Gross Profit 97
Chapter 7: Planning for Expenses 119
Part III: Checking Your Idea Makes Financial Sense 145
Chapter 8: Assembling Your Profit & Loss Projection 147
Chapter 9: Calculating Your Break-Even Point 169
Chapter 10: Creating Cashflows and Building Budgets 179
Part IV: Transforming Your Idea into Reality 199
Chapter 11: Separating Yourself from Your Business 201
Chapter 12: Developing a Strong Marketing Plan 219
Chapter 13: Staying One Step Ahead 243
Chapter 14: Managing Risk 259
Chapter 15: Pulling Together Your Written Plan 275
Part V: The Part of Tens 295
Chapter 16: Ten Tips for Using Excel in Your Business Plan 297
Chapter 17: Ten Ideas for a Well-Presented Plan 309
Chapter 18: Ten Questions to Ask before You’re Done 319
Appendix: Sample Business Plan 327
Index 349
Giới thiệu về tác giả
Veechi Curtis is a qualified accountant and consultant
who specialises in small business finance, marketing and
technology. She is the author of several bestselling Australian and
New Zealand business titles, including Small Business For
Dummies, MYOB¯® Software For Dummies and
Bookkeeping For Dummies.
Thêm sách điện tử từ cùng một tác giả / Biên tập viên
35.465 Ebooks trong thể loại này
