Get inspired to build a profitable business with this essential guide
In the latest edition of this bestselling and authoritative reference, Small Business For Dummies explains how to set your business on the path for success. Using this guide, you’ll discover how to nurture your entrepreneurial spirit, build a winning edge over your competitors, and respond to the increasing challenges of everyday business.
From the basics of setting up a budget to working out your exit plan, this book explains how to grow a profitable business that responds quickly to opportunities. You’ll learn how to identify what’s different about your business, and how you can use this knowledge to build your brand and generate above-average profits.
This new edition also covers:
* Using business plans to stay one step ahead
* Building positive teams and managing employees
* Creating financial projections that actually work
* Attracting the kind of customers you really want
* Expanding your online presence
Whether you’re a small business veteran or new to the game, this guide provides practical advice and inspirational guidance for every step along the way.
Giới thiệu về tác giả
Born in Scotland, Veechi Curtis attended university in Bathurst, NSW, where she completed her degree in Accountancy and Business Management. Specialising in business consulting and accounting software training, she has been an MYOB Certified Consultant and Quick Books trainer for over a decade, training many hundreds of businesses in how to make their accounting software work for them.
As a journalist, she has written for many publications including Australian PC World, Australian Personal Computer, CCH Australia Limited and a columnist for the The Sydney Morning Herald.
Curtis is a qualified accountant and business consultant who specialises in teaching small businesses about technology and finance. She is the author of MYOB Software For Dummies (now in its seventh edition); Quick Books For Dummies, Second Edition; Small Business For Dummies, Fourth Edition; and Creating a Business Plan For Dummies (publishing March 2014).
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