Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up.
This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout.
Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.
Mục lục
Chapter 1: Introduction to Online Surveys
Chapter 2: Developing the Survey: Questions and Answers
Chapter 3: Ethical Considerations
Chapter 4: Sampling
Chapter 5: Using a Panel in Your Research
Chapter 6: Comparative Survey Research
Chapter 7: Incentives for Respondents
Chapter 8: Selecting Survey Software
Chapter 9: Programming the Survey
Chapter 10: Fieldwork
Chapter 11: Processing and Cleaning the Data
Chapter 12: Weighting Survey Data
Chapter 13: Reporting Survey Results
Chapter 14: Making Data Available to Others
Chapter 15: The Future of Web Surveys
Giới thiệu về tác giả
Vera Toepoel is assistant professor at the Department of Methods and Statistics at Utrecht University. She obtained her Ph D on Online Questionnaire Design from Tilburg University, the Netherlands. She teaches courses on methods & statistics and survey research in particular on all levels. Furthermore, she is the author of the book “Doing Surveys Online” published by Sage.
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