Going abroad – How to understand foreign markets and do business around the globe
Understanding foreign culture is essential for all business people around globe. With this publication, managers and students who potentially want or need to do business in foreign countries are provided with a ‘how to do manual’. This book actually encourages new managers to prepare for this step and make them more sensible about potential pitfalls and lost opportunities.
The reader will learn about:
How to understand your own culture and how to behave when dealing with others
How to make things happen abroad
How to sell to foreigners
How to win a bargain
How to understand each other in international teams
How to get along with the bosses at home
How to get the best performance out of your employees
How to teach in a foreign Country
What it takes to be a winner
Here the reader can get guidelines for Business and Social Eti-quette. He can learn a lot about international ways of doing business, and understand Business and Social Etiquette in various countries.
This publication gives also valuable advice, how deal with the company headquarters, when you are abroad and how to balance your social life in the foreign environment. It is written from a global perspective and answers questions, which many have learned the hard way. After reading this small booklet the reader will have a much easier way to participate on the rapid growth of international business.
Giới thiệu về tác giả
Dr. Waldemar A. Pfoertsch is professor for International Business at the Pforzheim University, Germany. From 2007-2010 he was pro-fessor of marketing at China Europe International Business School Shanghai (CEIBS). His other teaching positions have been at the Executive MBA Program at the University of Illinois, Chicago and at the Steinbeis University in Berlin, the University of Cooperative Education Villengen-Schwenningen. He was visiting Associate Professor at Kellogg Graduate School of Management, North-western University and Lecturer for Strategic Management at Lake Forest Graduate School of Management. He has taught online with the University of Maryland University College Graduate School. At the start for his career he was Research Assistant at the Technical University of Berlin.
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