Covering both practical and theoretical aspects of strategic management, this three-volume work brings the complex topic down to earth and enables readers to gain competitive business advantages in their marketplace.This clear, insightful, and interesting work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, the Resource-Based View, transaction cost economics, and real options theory. Unlike other books, this three-volume work examines strategic management from different perspectives, effectively interweaving seemingly disparate subdisciplines, such as entrepreneurship and international business, with specialized foci, such as creativity, innovation, and trust. Incorporating information from contributors as varied as a proprietor of a worldwide motorcycle business to one of the most published scholars in the field of international strategic management, the practical and theoretical perspectives presented in Strategic Management in the 21st Century will benefit business strategists, professors of strategic management, and graduate students in the field.
Wilkinson Timothy J. Wilkinson & Kannan Vijay R. Kannan
Strategic Management in the 21st Century [EPUB ebook]
[3 volumes]
Strategic Management in the 21st Century [EPUB ebook]
[3 volumes]
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Ngôn ngữ Anh ● định dạng EPUB ● Trang 936 ● ISBN 9798216149941 ● Biên tập viên Wilkinson Timothy J. Wilkinson & Kannan Vijay R. Kannan ● Nhà xuất bản Bloomsbury Publishing (USA) ● Được phát hành 2013 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 9114593 ● Sao chép bảo vệ Adobe DRM
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