A different way of discovering and developing the best business
ideas
Jack Welch once said, ‘Someone, somewhere has a better idea.’ In
this myth-busting book, the authors reveal that great business
ideas do not spring from innate creativity, or necessarily from the
brilliant minds of people. Rather, great ideas come to those who
are in the habit of looking for great ideas all around them, all
the time. Too often, people fall into the trap of thinking that the
only worthwhile idea is a thoroughly original one. Idea Hunters
know better. They understand that valuable ideas are already out
there, waiting to be found – and not just in the usual places.
* Shows how to expand your capacity to find and develop winning
business ideas
* Explains why ideas are a critical asset for every manager and
professional, not just for those who do ‘creative’
* Reveals how to seek out and select the ideas that best serve
your purposes and goals and define who you are, as a
professional
* Offers practical tips on how to master the everyday habits of
an Idea Hunter, which include cultivating great conversations
The book is filled with illustrative accounts of successful Idea
Hunters and stories from thriving ‘idea’ companies. Warren Buffet,
Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar
Animation Studios are among the many profiled.
Mục lục
Preface: Why Hunt? xi
Introduction: Brilliance Not Required 1
Already Out There 3
Ready to Unlearn 7
1 Know Your Gig 11
The Discernment 13
The Circle of Competence 17
Gigs Matter 19
The I-D-E-A Principles
Interested
2 Be Interested, Not Just Interesting 25
Curiosity at the Trading Post 28
Learning Machines 29
Your Brain is Open 33
Defining Your Own Hunt 36
Ideawork #1: Selling the Best Hour of the Day to Yourself 39
Diverse
3 Diversifying the Hunt 47
The Color of Your Ideas 49
When Weak Ties are Strong 51
Widening Your Intellectual Bandwidth 54
Bridging Distant Worlds 58
Ideas are Everywhere 61
Ideawork #2: The I’S and T’S 65
Exercised
4 Mastering the Habits of the Hunt 71
The Practice of Ideas 73
Begin with an Eye 75
Observing at the Ritz 77
Erecting a Personal Platform of Observation 80
Write It Down 83
Get It Moving 86
Observe Yourself 88
Ideawork #3: Assembling an Idea Portfolio 91
Exercised
4 Mastering the Habits of the Hunt 71
The Practice of Ideas 73
Begin with an Eye 75
Observing at the Ritz 77
Erecting a Personal Platform of Observation 80
Write It Down 83
Get It Moving 86
Observe Yourself 88
Ideawork #3: Assembling an Idea Portfolio 91
Agile
5 Idea Flow is Critical 101
The Case of the Guitar Strings 104
Creating Idea Spaces at Pixar 106
Finding the ‘Informal Bosses’ 110
Letting Ideas Percolate 112
When It’s Time to ‘Kill’ Ideas 115
Ideawork #4: Ready, Set, Launch 121
6 Create Great Conversations 129
‘Continuers’ and ‘Terminators’ 132
The Value of a Naive Question 136
Preparing for the Big Conversation 138
Epilogue: Thoreau and the I-D-E-A Assessment 143
References 151
Acknowledgments 161
About the Authors 165
Index 167
Giới thiệu về tác giả
ANDY BOYNTON IS THE DEAN of the Carroll School of Management at Boston College. He was a professor of strategic leadership at IMD (International Institute for Management Development) in Lausanne, Switzerland, where he created and directed the school’s highly-rated global Executive MBA program.
BILL FISCHER IS A PROFESSOR at IMD. He previously served as dean and president of the China-Europe International Business School, a joint venture of the European Union and Chinese government, in Shanghai, China.
WILLIAM BOLE IS A JOURNALIST and a research fellow of the Winston Center for Leadership and Ethics at Boston College.
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