Wilson Chew & Jacky Tai 
B2B [PDF ebook] 
10 Rules to Transform Your Business into a Brand

Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative indus …

This volume looks at the operational standards and obligations in civil aviation, and the consequences of failure to comply with them. It covers a wide range of topics both international and complex …

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

The ability to successfully predict industrial product performance during service life provides benefits for producers and users. This book addresses methods to improve product quality, reliability, …

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern bus …

In 1791, Treasury Secretary Alexander Hamilton wrote that ‘not only the wealth, but the independence and security of a country, appear to be materially connected with the prosperity of manufacturers. …

Beginning with the key challenges that enterprises face in generating value from data, this practical and provocative book systematically outlines practical processes, frameworks and data science and …

Written by one of the world’s leading business coaches, the new and updated edition of this book provides authoritative and proven guidance and techniques for any manager, executive or indeed coach w …

Any attempts to control the greenhouse effect will involve reducing carbon dioxide emissions and therefore requires energy efficiency. Victor Anderson analyses ways in which energy can be used more e …

Throughout the world, traffic levels are increasing and, in urban areas, these increasing levels have led to pressures on the road networks which are causing serious economic, environmental and socia …