‘This is the most systematic discussion of semiotics yet published.’ —Choice
‘A bravura performance.’ —Thomas Sebeok
‘Nöth’s handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications.’ —Social Sciences in General
Mục lục
History and Classics of Modern Semiotics
Sign and Meaning
Sign — Meaning, Sense, and Reference — Semantics and Semiotics — Topology of Signs: Sign, Signal, Index — Symbol — Icon and Iconicity — Metaphor — Information
Semiosis, Code, and the Semiotic Field
Zoosemiotics, Ethology, and Semiogenesis — Communication and Semiosis — Function — Magic — Structure — System — Code — Teaching
Language and Language-Based Codes
Verbal Communication: Introduction — Language in a Semiotic Frame — Arbitrariness and Motivation: The Language Sign — Paralanguage — Writing — Universal Language — Sign Language — Language Substitutes
From Structuralism to Text Semiotics: Schools and Major Figures
Introduction — Structuralism, Poststructuralism, and Neostructuralism — Russian Formalism, Prague School, Soviet Semiotics — Barthes’s Text Semiotics — Greimas’s Structural Semantics and Text Semiotic Project — Kristeva’s Semanalysis — Eco
Text Semiotics: The Field
Text Semiotics: Introduction — Hermeneutics and Exegesis — Rhetoric and Stylistics — Literature — Poetry and Poeticalness — Theater and Drama — Narrative — Myth — Ideology — Theology
Nonverbal Communication
Nonverbal Communication: Introduction — Gesture, ‘Body Language, ‘ and Kinesics — Facial Signs — Gaze — Tactile Communication — Proxemics: The Semiotics of Space — Chronemics: The Semiotics of Time
Aesthetics and Visual Communication
Aesthetics — Music — Architecture — Objects — Image — Painting — Photography — Film — Comics — Advertising
Giới thiệu về tác giả
WINFRIED NÖTH is Professor of English Linguistics at the University of Kassel, Germany. Nöth is the author of several books and numerous articles in the fields of linguistics and the semiotics of art, literature, and the media.
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