Wolfgang Fritz 
Warentest und Konsumgüter-Marketing [PDF ebook] 
Forschungskonzeption und Ergebnisse einer empirischen Untersuchung

Can employees be trained to make more ethical decisions? If so, how? Providing evidence-based and practical answers to these critical questions is the purpose of this book. To answer these questions, …

The ramifications of the Global Financial Crisis, which erupted in 2007, continue to surprise not only the general public but also finance professionals, economists, and journalists. Faced with this …

The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse act …

This essential textbook introduces the work of sport management and sport development from the perspective of the day-to-day operational challenges faced by managers and sport development officers. I …

This important volume provides a plethora of information on aerial vehicles and their possible roles in revolutionizing agricultural procedures through spectral analysis of terrains, soils, crops, wa …

New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edit …

The collapse of Lehman Brothers, the oldest and fourth-largest US investment bank, in September 2008 precipitated the global financial crisis. This deepened the contraction in economic activity that …

Despite the promise of improving care and other benefits, EMR implementations are highly disruptive to the organization.. This book will show you how to create an environment for success in your orga …

Shortlisted for the Business Book of the Year (International Books category) 2022 Every year, companies spend billions of dollars in board time and headhunter fees on CEO searches. In fact, the selec …

This new volume, Advances in Sorghum Science: Botany, Production, and Crop Improvement, provides an easy-to-read and comprehensive treatment of the sorghum crop. With the world’s production of sorghu …