This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises’ branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
Mục lục
Part 1. Number Wisdom opens up a new business era.- Chapter 1. Driving forces of environmental change.- Chapter 2. Driving forces of consumption reform.- Chapter 3. New infrastructure in the age of digital Intelligence.- Chapter 4. Data intelligence growth based on commercial operating systems.- Part 2. Reconstructs the 11 elements of business.- Chapter 5. Digital intelligence brand.- Chapter 6. Digitally intelligent Commodities.- Chapter 7. Digital intelligence of new manufacturing.- Chapter 8. Digital intelligence channels.- Chapter 9. Digital intelligence marketing.- Chapter 10. Digital intelligence of new retail.- Chapter 11. New service of digital intelligence.- Chapter 12. New finance with digital intelligence.- Chapter 13. New logistics of digital intelligence.- Chapter 14. The new organization of digital intelligence.- Chapter 15. New technology of digital intelligence.- Part 3. Whole link digital intelligent transformation.- Chapter 16. Infrastructure cloud.- Chapter 17. Contact digitization.- Chapter 18. Online Service.- Chapter 19. Operation datamation.- Chapter 20. Intelligent decision making.- Part 4. Pioneers of digital intelligence transformation.- Chapter 21. r T-Mart: Becoming a digital intelligence leader in the retail industry.- Chapter 22. Unexpectedly Home: Reconstructing ‘People, Goods and Fields’ with Mathematical Intelligence.- Chapter 23. Flying Crane Dairy: Put on the wings of wisdom.- Chapter 24. Haidilao: Service requires ‘wisdom’.- Chapter 25. Liangpin Shop: Carry out the transformation of digital intelligence to the end.- Chapter 26. Special step: the pacesetter of digital intelligence transformation.
Giới thiệu về tác giả
Zhizhuan Business Research Institute provides training & consulting on digital business, aiming to help enterprises embrace the digital economy and accelerate their digital transformation. Zhizhuan excels in combining in-depth management insights with practice. It provides business executives with both methodologies and practical tools. By simulating real-world decision-making situations, Zhizhuan’s facilitators guide business executives to apply those methodologies and tools in their own practices so that learning can be transformed into real business results.
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