Vinnie (Point Pleasant, New Jersey, USA) Jauhari 
Hospitality Marketing and Consumer Behavior [PDF ebook] 
Creating Memorable Experiences

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

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Format PDF ● Pages 378 ● ISBN 9781771883795 ● Editor Vinnie (Point Pleasant, New Jersey, USA) Jauhari ● Publisher Apple Academic Press ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 5383506 ● Copy protection Adobe DRM
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