Author: William A. Sutton

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Market …

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Market …

Sport Promotion and Sales Management, Second Edition, is also available as an e-book. The e-book is available at a reduced price and allows students to highlight and take notes throughout the text. W …