In examining Asian American ethnicity and communication, William Gudykunst begins by summarizing the cultural characteristics of Asian cultures that affect Asian Americans′ communication. Next, he looks at Asian American immigration patterns, ethnic institutions, and family patterns, as well as at how ethnic and cultural identities influence Asian Americans′ communication. The author focuses on how communication is similar and different among Chinese Americans, Filipino Americans, Japanese Americans, Korean Americans, and Vietnamese Americans. Where applicable, similarities and differences in communication between Asian Americans and European Americans are also examined. Gudykunst concludes with a discussion of the role of communication in Asian immigrants′ acculturation to the United States.
Table of Content
Communication and Ethnicity
Cultural Characteristics of Asian Cultures
Asian American Ethnic Groups
Ethnic and Cultural Identities
Asian American Communication Patterns
Communication and Acculturation
About the author
William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (Mc Graw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.
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