An insightful look at how to succeed by going against the
crowd
Collectively, people think and act in ways that are different
from how they think and act as individuals. Understanding these
differences, says William (Bill) Bonner-a longtime maverick
observer of the financial world and the vagaries of the investing
public-is vital to preserving your wealth and personal dignity.
From the witch-hunts of the early modern world to the war on
terror, from dot-com mania to the real estate bubble, people have
always been caught up in frauds, conceits, and wild guesses-often
with devastating results. In Mobs, Messiahs, and Markets,
Bonner and coauthor Lila Rajiva show groupthink at work in an
improbable array of instances throughout history and reveal why
swimming against the current pays.
* Shares the deeper secrets of investing and pushes you to
question what this means for your financial well-being
* Explains why people so often abandon good sense and good
behavior to ‘follow the crowd’
* Offers concrete advice on how you can avoid the ‘public
spectacle’ of modern finance
The authors’ cautionary tale of bubble economies reveals how the
gush of credit let loose by Alan Greenspan has wreaked havoc on our
lives-but their thoughtful and always entertaining approach also
offers some sound investing principles for avoiding the pitfalls of
the public spectacle, thinking for yourself, and protecting your
money, your sanity, and your soul.
Table of Content
Part One: A Critique of Impure Reason.
Chapter 1. Do-Gooders Gone Bad.
Chapter 2. Love in the Time of Viagra.
Chapter 3. The Transit of Venus.
Part Two: Witch Hunts and War Drums.
Chapter 4. The Devil Made Them Do It.
Chapter 5. Words of War.
Part Three: Militant Messiahs.
Chapter 6. War and Remembrance.
Chapter 7. Empire of Delusion.
Chapter 8. Heroes of the Revolution.
Part Four: Flattening the Globe.
Chapter 9. The Number Game.
Chapter 10. The Flat Earth Society.
Chapter 11. What the Yonghy-Bonghy-Bo Didn’t Know.
Part Five: The Bubble Kings.
Chapter 12. Fin de Bubble.
Chapter 13. The Million-Dollar Trailer.
Chapter 14. Central Bank Bamboozle.
Chapter 15. The Mother of the Mother of All Bubbles.
Part Six: Far From the Madding Mob.
Chapter 16. How Not to Be Chumped by Wall Street.
Chapter 17. The Dupe of Hearts.
Notes.
Index.
About the author
WILLIAM (BILL) BONNER is President and CEO of Agora Financial, one of the world’s largest financial newsletter companies (www.agorafinancial.com). He is the creator of the Daily Reckoning, a contrarian financial newsletter (www.dailyreckoning.com). Bonner is also the author, with Addison Wiggin, of the international bestsellers Financial Reckoning Day and Empire of Debt.
LILA RAJIVA is a political journalist and the author of The Language of Empire, a groundbreaking study of the media coverage of the Abu Ghraib prison scandal. She is a contributor to Agora Financial (www.agorafinancial.com) and the creator of the blog, The Mind-Body Politic (www.lilarajiva.wordpress.com).
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