Author: Wojciech Cwalina

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free m …

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free m …

Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing’s role in the political process. It incorporates insights and concepts drawn from the discipline …

Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing’s role in the political process. It incorporates insights and concepts drawn from the discipline …