Wolfgang Fuchs & Fritz Unger 
Verkaufsförderung [PDF ebook] 
Konzepte und Instrumente im Marketing-Mix

This book begins with an overview of information systems security, offering the basic underpinnings of information security and concluding with an analysis of risk management. Part II describes the M …

Corporate Environmental Management, Second Edition, provides environmental industry executives, the investment community, and students a basis for measuring corporate environmental activities and sta …

A Practical Guide to the Safety Profession: The Relentless Pursuit will help reshape the way we talk about safety, prompt action, and engage workers from all levels of an organization. The book inclu …

Bullying is an increasing problem in the workplace. It is estimated that five million workers are bullied each year in the UK, and that one in four employees is aware of colleagues being bullied. Bul …

Reliability-based design is relatively well established in structural design. Its use is less mature in geotechnical design, but there is a steady progression towards reliability-based design as seen …

Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experienc …

This practical book covers all of the fundamentals for obtaining air quality permits for new sources of air pollutant emissions and Title V operating permits for operating sources. Written for facili …

William Whyte’s core idea in The Organization Man is that the Protestant Ethic that characterized financial and personal success in American history had been replaced in modern times by the Social Et …

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has tradit …

Electronic Health Record (EHR) systems today provide increasing levels of clinical decision support and are the fulcrum for change for value-based healthcare delivery. Billions of dollars of governme …