This introductory textbook shows you how to apply the principlesof marketing within the hospitality industry. The book empowersthe hospitality education sector on the subject of salesand marketing of hospitality products and services. Covering abroad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideallydesigned for students, academics, practitioners, and professionalsseeking information on this topic.
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语言 英语 ● 格式 PDF ● ISBN 9781774070116 ● 出版者 Society Publishing ● 发布时间 2019 ● 下载 3 时 ● 货币 EUR ● ID 6878595 ● 复制保护 Adobe DRM
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