How to harness inspiration for successful, long-terminnovation
Why does real innovation elude so many companies, including thebiggest corporations with top resources? The problem, in all cases, is that they are lacking inspiration. In Look At More, Andy Stefanovich outlines inspiration as a discipline and a systematicapproach for innovation that when applied consistently, bringslong-term, sustainable results. It is about learning to thinkdifferently and getting others to do the same. By focusing on thefront end of the Inspiration?Creativity?Innovation continuum, Lookat More brings a fresh perspective to a popular conversation thatis experiencing fatigue. Inspiration is the most effective way ofunleashing innovation and this book shows you how.
* Introduces Play’s LAMSTAIH process, which stands for Look At More Stuff; Think About It Harder, a systematic approach forharnessing inspiration
* Outlines the five key drivers for finding new ideas that leadto innovation–Mood, Mindset, Mechanisms, Measurement, Momentum
* Filled with strategies, tactics, insights, and cases that showhow to instill inspiration at all levels
CEOs, managers and entrepreneurs alike will find Look At More aninvaluable tool for navigating the ever-hungry innovation mandateand turning inspiration into a strategic competitive advantage.
表中的内容
Foreword.
Preface to the 2009 Edition: Confessions of a Newsletter Man.
Acknowledgments.
INTRODUCTION.
CHAPTER 1: The Gildered Age.
CHAPTER 2: Progress, Perfectibility, and the End of History.
CHAPTER 3: John Law and the Origins of a Bad Idea.
CHAPTER 4: The Era of Crowds.
CHAPTER 5: Turning Japanese.
CHAPTER 6: The Fabulous Destiny of Alan Greenspan.
CHAPTER 7: Reckoning Day: The Deleveraging of America.
CHAPTER 8: The Hard Math of Demography.
CHAPTER 9: Moral Hazards.
Notes.
Bibliography.
Index.
关于作者
WILLIAM BONNER is President and CEO of Agora Financial, oneof the world’s largest financial newsletter companies(www.agorafinancial.com). He is the creator of the Daily Reckoning (www.dailyreckoning.com), a financial newsletter withmore than 500, 000 readers in the United States, Great Britain, and Australia, and is translated daily into French, German, and Spanish. Mr. Bonner is also the author, with Addison Wiggin, of theinternational bestsellers Financial Reckoning Day (first edition)and Empire of Debt and coauthor of the bestselling Mobs, Messiahs, and Markets with political writer Lila Rajiva.
ADDISON WIGGIN is the Executive Publisher of Agora Financial (www.agorafinancial.com). He is the Executive Producerand a writer of the feature-length documentary film I.O.U.S.A., which was nominated for the Grand Jury Prize at the 2008 Sundance Film Festival and nominated for a 2009 Critics Choice Award. Mr.Wiggin is also the author, with William Bonner, of theinternational bestsellers Financial Reckoning Day (firstedition) and Empire of Debt, and author of the bestselling The Demise of the Dollar . . . And Why It’s Even Better for Your Investments.
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