作者: Adrienne A. Wallace

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communicatio …

Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media’s integration with modern society. Recognizing categories of relational, societal, and self while analyzing th …

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital a …

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital a …

Exploring social medias integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technol …