Andy Milligan is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold.Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union. His agencies have twice been awarded “Agency of the Year” by Marketing Magazine.
2 电子书 Andy Milligan
Andy Milligan & Shaun Smith: On Purpose
Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by deliverin …
EPUB
英语
DRM
€34.58
Simon Bailey & Andy Milligan: Myths of Branding
A brand is just a logo – everyone knows that, don’t they? After all, it’s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant…Myths …
EPUB
英语
DRM
€12.88
