作者: Australia) Crawford Robert (RMIT

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. B …

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. B …

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an …

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an …

We all know what religion is – or do we? Confronted with religious pluralism and cultural diversity, it manifests itself in many forms. What is Religion? serves not only as an introduction to the dif …

We all know what religion is – or do we? Confronted with religious pluralism and cultural diversity, it manifests itself in many forms. What is Religion? serves not only as an introduction to the dif …

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be …

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be …

This book introduces business historians to oral history methodologies and approaches.Using four distinct oral history case studies to explore ideas of disruption and continuity in business history o …

This book introduces business historians to oral history methodologies and approaches.Using four distinct oral history case studies to explore ideas of disruption and continuity in business history o …