Barbara Schmenk & Stephan Breidbach 
Sloganization in Language Education Discourse [EPUB ebook] 
Conceptual Thinking in the Age of Academic Marketization

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This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education – a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.

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表中的内容

Chapter 1. Barbara Schmenk and Stephan Breidbach and Lutz Küster: Sloganization in Language Education Discourse. Introduction.         


Chapter 2. David Gramling: We Innovators   


Chapter 3. Dietmar Rösler: The Only Turn Worth Watching in the 20th Century is Tina Turner’s: How the Sloganization of Foreign Language Research can Impede the Furthering of Knowledge and Make Life Difficult For Practitioners  


Chapter 4. Gerhard Bach: Slo(w)ganization. Against the Constant Need for Re-Inventing the Discourse on Language Education: The Case of ‘Multiple Intelligences’     


Chapter 5. Britta Viebrock: Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond


Chapter 6. John Plews: On Common ‘Exposure’ and Expert ‘Input’ in Second Language Education and Study Abroad


Chapter 7. David Block: What on Earth is ‘Language Commodification’?      


Chapter 8. Aneta Pavlenko: Superdiversity and Why it Isn’t: Reflections on Terminological Innovation and Academic Branding    


Chapter 9. Barbara Schmenk and Stephan Breidbach and Lutz Küster: Sloganization – Just Another Slogan?

关于作者

Lutz Küster is Professor of Romance Languages and Literatures/Teaching Methodology, Humboldt-Universität zu Berlin, Germany.
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语言 英语 ● 格式 EPUB ● 网页 192 ● ISBN 9781788921886 ● 文件大小 1.4 MB ● 编辑 Barbara Schmenk & Stephan Breidbach ● 出版者 Channel View Publications ● 市 Bristol ● 国家 GB ● 发布时间 2018 ● 下载 24 个月 ● 货币 EUR ● ID 6688261 ● 复制保护 Adobe DRM
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