Get a handle on the most up-to-date selling
strategies and techniques that will help you grow your
business.
Are you looking to enter the world of sales, or are you looking
for new tips and tactics to expand your business? Selling For
Dummies gives you the latest information on how to research
your prospects, master the steps of the sales process, follow up
with happy customers, and much more. This straight-talking
guide helps you develop the sales, communication, and negotiating
skills you need to deliver successful presentations, win and retain
customers, and get the results you want.
* Discover what selling is – and isn’t!
* Find out how knowing your clients sets you apart from the rest
and helps you get to ‘yes’
* Use the seven steps of the selling cycle to score appointments,
make a good impression, give winning presentations, address client
concerns, close sales and more
* Get valuable tips on how to follow up and build a long-term
relationship with clients
* Learn how you can sell well in any economy
表中的内容
Introduction 1
Part I: Laying a Solid Foundation for Selling 9
Chapter 1: Selling Is All Around You 11
Chapter 2: Working Through the Seven-Step Selling Cycle 23
Chapter 3: Selling and Your Mindset for Success 37
Part II: Doing Your Homework before You Sell a Thing 55
Chapter 4: Understanding Your Potential Clients 57
Chapter 5: Knowing Your Product 91
Chapter 6: Making Technology Your Friend 99
Part III: The Anatomy of a Sale 111
Chapter 7: Finding the People Who Want What You Sell 113
Chapter 8: Arranging Appointments That Stick 131
Chapter 9: Building Relationships and Gathering Information to
Ensure Success 145
Chapter 10: Making Winning Presentations 169
Chapter 11: Handling Client Objections 191
Chapter 12: Winning the Business and Closing the Sale 205
Chapter 13: Getting Referrals from Your Present Clients 221
Part IV: Growing Your Business 233
Chapter 14: Following Up and Keeping in Touch 235
Chapter 15: Managing Your Time Efficiently 253
Chapter 16: Partnering Your Way to Success 275
Part V: You Can’t Win ‘Em All: Keeping the Faith in
Sales 283
Chapter 17: Staying Focused and Positive 285
Chapter 18: Setting Goals to Stay Focused 297
Chapter 19: Selling in a Challenging Economy 309
Part VI: The Part of Tens 321
Chapter 20: The Ten Biggest Sales Mistakes to Avoid 323
Chapter 21: Ten Strategies for Improving Your Selling 329
Index 335
关于作者
Tom Hopkins is a bestselling author and world-renowned
sales trainer. Ben Kench is a business coach, motivational
speaker and sales trainer who specialises in business growth.
来自同一作者的更多电子书 / 编辑
1,771 此类电子书
