Academic Paper from the year 2024 in the subject Tourism – Hotel Management, Masinde Muliro University of Science and Technology (Masinde Muliro university of science and technology), course: Bachelor of science in hospitality and institutional management, language: English, abstract: The aim of this study was to explore the influence of hotel designs and aesthetics on guest satisfaction and loyalty. Hotel designs and aesthetics play a vital role in shaping guest experience. Hotel designs and aesthetics are components of service scape elements; these are the tangible and intangible elements in the physical environment that guest and employees interact with and influence their behavior response Bitner`s (1992). There have been studies conducted on influence of hotel designs on guest satisfaction, influence of aesthetics on guest satisfaction.
Therefore, existing gap of studies to be conducted on influence of hotel design and aesthetics on guest satisfaction and loyalty especially among hotels in murang`a county. This study sought to understand impact hotel designs and aesthetics influences guest loyalty and satisfaction in hotels among murang`a county.
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