作者: Brian Mullen

In response to the growing emphasis on precision in the summarization and integration of research literature, Advanced BASIC Meta-Analysis presents an overview of strategies, techniques, and procedur …

In response to the growing emphasis on precision in the summarization and integration of research literature, Advanced BASIC Meta-Analysis presents an overview of strategies, techniques, and procedur …

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: ‘Why do consumers do what they do?’ This book provides an e …

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: ‘Why do consumers do what they do?’ This book provides an e …

In the fall of 1983, we began to organize a symposium entitled "General Social Psychological Theories of Group Behavior." Our goal was to encourage the extension and application of basic cu …