Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
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格式 PDF ● 网页 148 ● ISBN 9781135820350 ● 出版者 Taylor and Francis ● 发布时间 2003 ● 下载 6 时 ● 货币 EUR ● ID 2678179 ● 复制保护 Adobe DRM
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