From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
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格式 PDF ● 网页 232 ● ISBN 9781136032745 ● 编辑 Alan Batten & Walter (Faculty member, School of Communication, University of Miami, FL, USA) McDowell ● 出版者 Taylor and Francis ● 发布时间 2012 ● 下载 6 时 ● 货币 EUR ● ID 2500753 ● 复制保护 Adobe DRM
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