商业管理

Develop and deliver a robust employee training and development program Training and Development For Dummies gives you the tools you need to develop a strong and effective training and development pro …

Use Adobe Analytics as a marketer –not a programmer! If you’re a marketer in need of a non-technical, beginner’s reference to using Adobe Analytics, this book is the perfect place to start. Adobe An …

Data analytics is core to business and decision making. The rapid increase in data volume, velocity and variety offers both opportunities and challenges. While open source solutions to store big data …

Proven and practical strategies for leading IT teams and departments In Fostering Innovation: How to Build an Amazing IT Team, accomplished technology strategist, executive, and leader Andrew Laudato …

Demystify stock charts so you can up your investing game Candlestick Charting For Dummies is here to show you that candlestick charts are not just for Wall Street traders. Everyday investors like you …

A complete and easy-to-follow resource covering every critical step of the accounting process Learning to love the language of business is easier than you think! In the newly revised Third Edition of …

Learn the ins-and-outs of managing, funding, and handling the accounting for a nonprofit Nonprofits are not like other businesses. They’re special. It doesn’t matter if you’re launching a career as p …

A Breakthrough Introduction to The Next Phase of the Digital Age In Trivergence, Bob Tapscott, writer, speaker, complex system designer, and former CIO introduces an exciting new concept in explainin …

Easy-to-follow advice on launching, managing, and growing your business, and making it pay off Small Business For Dummies is the essential guide you need to owning and operating a small business. You …

Determine the strength of any business with fundamental analysis Have you ever wondered the key to multibillionaire Warren Buffet’s five-decade run as the most successful investor in history? The ans …