A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya.The book’s detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa’s heterogeneity, it cannot be perfectly represented by one country. Still, Kenya closely mirrors Africa’s major economic trends and cultural values: understanding Kenya’s business landscape provides invaluable skills to do business throughout Africa.Businesspeople, policymakers, investors, students, and scholars will value this book’s in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically.
€40.80
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语言 英语 ● 格式 PDF ● 网页 184 ● ISBN 9781000836028 ● 出版者 Taylor and Francis ● 发布时间 2023 ● 下载 3 时 ● 货币 EUR ● ID 8790462 ● 复制保护 Adobe DRM
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