How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
€25.41
购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● 网页 332 ● ISBN 9780786451760 ● 出版者 McFarland & Company, Inc., Publishers ● 发布时间 2008 ● 下载 3 时 ● 货币 EUR ● ID 5671776 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
25,976 此类电子书
