Starting a Business on e Bay.co.uk For Dummies covers all the essentials an e Bay user or budding entrepreneur needs to start a money-making venture by trading on e Bay.co.uk. It features straight-talking advice on every aspect of starting and growing a successful business, including; setting-up shop, running successful auctions, delivering goods, keeping customers happy, and maximising profits.
表中的内容
Introduction.
Part I: Getting Serious About e Bay.co.uk.
Chapter 1: Using e Bay.co.uk to Launch Your Business.
Chapter 2: e Bay.co.uk Business Basics.
Chapter 3: Essential e Bay.co.uk Tools.
Chapter 4: Practising Safe Selling.
Chapter 5: Opening a Shop, Virtually.
Part II: Setting Up Shop.
Chapter 6: Stocking Your Shop.
Chapter 7: Knowing Your Merchandise.
Chapter 8: Establishing a Base: Your Web Site.
Part III: Serious Business!
Chapter 9: Software Built for Online Auctions.
Chapter 10: Money and Sense: Budgeting and Marketing Your
Auctions.
Chapter 11: Jazzing Up Your Auctions.
Chapter 12: Providing Excellent Customer Service.
Chapter 13: Money Matters.
Chapter 14: Delivering on Your Promise.
Part IV: Your e Bay.co.uk Admin.
Chapter 15: Going Legit.
Chapter 16: Practising Safe and Smart Record-Keeping.
Chapter 17: Building an e Bay.co.uk Back Office.
Part V: The Part of Tens.
Chapter 18: Ten Successful (and Happy) e Bay Sellers and Their
Stories.
Chapter 19: Ten Strategies to Sell Your Stuff Successfully.
Appendix A: Glossary.
Appendix B: The Hows and Whys of a Home Network.
Index.
关于作者
Marsha Collier has a prominent profile amongst e Bay users,
she’s an e Bay powerseller, e Bay University Lecturer and
author. Martha is tireless in her promotion of the Dummies books
and is keen to promote the UK editions. e Bay.co.uk are planning a
series of events and promotions for later this year (dates to be
confirmed) and have asked Marsha to participate, which she’s
very enthusiastic about doing.
Dan Matthews is the online editor of Startups.co.uk and
contributing editor of Growing Business Magazine. He is a regular
user of e Bay and has written several articles on staring an e Bay
business. Dan has written for a variety of publications including;
businesseurope.com, where he was managing editor, venturedome.com
and yourpeoplemanager.co.uk, . He is also a regular contributor to
KPMG Performance Plus and Baker Tilly magazine and has written for
the British Chambers of Commerce, Small Business Service (DTI),
Business Link for London, Lloyds TSB, Yell and Forum of Private
Business.
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