If you’re a real estate agent, you know that teams are the future of the business. Soon, you’ll either be leading a team, working on a team, or competing against a team. This is inescapable. The old model of lone agents is going by the wayside for a simple reason: One person can’t get it all done anymore. In the modern real estate industry, selling a home takes more work than anyone can handle by themselves. A single agent simply can’t compete against a high-functioning team. Unfortunately, most teams are teams in name only. Instead of building a high-functioning team, most team leaders end up working harder, making less, and experiencing more stress. This is what happens when you don’t understand the fundamental principles of team dynamics. Constructing and operating a cohesive and successful real estate team is a very different challenge than being a "rainmaker agent" who lists and sells property in high volume. This book is your step-by-step guide to doing real estate teams right. Whether you’re a team leader, a team member, or just thinking of starting or joining a team, The Real Estate Team Playbook will show you how to band together and succeed in real estate through synergistic collaboration.
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