Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
€238.64
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语言 英语 ● 格式 EPUB ● 网页 400 ● ISBN 9781040204863 ● 出版者 CRC Press ● 发布时间 2015 ● 下载 3 时 ● 货币 EUR ● ID 10064460 ● 复制保护 Adobe DRM
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