Esther Thorson is Professor, Associate Dean for Graduate Studies and Research, and Director of Research for the Reynolds Journalism Institute at the School of Journalism at the University of Missouri-Columbia.
14 电子书 Esther Thorson
Jeri Moore & Esther Thorson: Integrated Communication
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consum …
PDF
英语
DRM
€61.70
Jeri Moore & Esther Thorson: Integrated Communication
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consum …
EPUB
英语
DRM
€61.90
David W. Schumann & Esther Thorson: Advertising and the World Wide Web
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its ver …
EPUB
DRM
€69.31
David W. Schumann & Esther Thorson: Advertising and the World Wide Web
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its ver …
PDF
DRM
€69.41
Kent Collins & Greeley Kyle: Reporting Disaster on Deadline
This book provides an introduction to covering crises, considering practice issues and providing guidance in preparing for and responding to calamities. It offers a concise overview for journalism ac …
EPUB
英语
DRM
€53.97
Kent Collins & Greeley Kyle: Reporting Disaster on Deadline
This book provides an introduction to covering crises, considering practice issues and providing guidance in preparing for and responding to calamities. It offers a concise overview for journalism ac …
PDF
英语
DRM
€53.80
Shelly Rodgers & Esther Thorson: Digital Advertising
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and …
PDF
英语
DRM
€64.02
Margaret Duffy & Esther Thorson: Persuasion Ethics Today
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertis …
EPUB
英语
DRM
€79.44
Margaret Duffy & Esther Thorson: Persuasion Ethics Today
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertis …
PDF
英语
DRM
€79.67
Shelly (University of Missouri, USA) Rodgers & Esther (Michigan State University, USA) Thorson: Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, …
EPUB
DRM
€48.67
Shelly (University of Missouri, USA) Rodgers & Esther (Michigan State University, USA) Thorson: Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, …
PDF
DRM
€48.67
David W. Schumann & Esther Thorson: Advertising and the World Wide Web
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its ver …
PDF
英语
DRM
€83.85
Jerry C. Parker & Esther Thorson: Health Communication in the New Media Landscape
‘This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, …
EPUB
英语
DRM
€74.99
Shelly Rodgers & Esther Thorson: Digital Advertising
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and …
EPUB
英语
DRM
€64.34
