Founded in 1971, the Academy of Marketing Science is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy publishes two journals, the flagship SSCI indexed
Journal of the Academy of Marketing Science and
AMS Review.
3 电子书 Felipe Pantoja
Shuang Wu & Felipe Pantoja: Marketing Opportunities and Challenges in a Changing Global Marketplace
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle c …
PDF
英语
€234.33
Felipe Pantoja & Shuang Wu: Enlightened Marketing in Challenging Times
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contrib …
PDF
英语
€149.79
Felipe Pantoja & Shuang Wu: From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging ar …
PDF
英语
€223.63
