作者: France) Kitchen Philip J. (ESC Rennes School of Business

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2 电子书 France) Kitchen Philip J. (ESC Rennes School of Business

Allan J. Kimmel & Philip J. Kitchen: Word of Mouth and Social Media
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mou …
EPUB
英语
DRM
€51.58
Allan J. Kimmel & Philip J. Kitchen: Word of Mouth and Social Media
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mou …
PDF
英语
DRM
€51.47