2 电子书 Francesca Golfetto
Harald Bathelt & Francesca Golfetto: Trade Shows in the Globalizing Knowledge Economy
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than …
PDF
英语
DRM
€69.85
Michael Gibbert & Francesca Golfetto: Creating and Managing Superior Customer Value
"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and val …
PDF
英语
DRM
€101.21
