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Gautier
Les femmes, les banques et l’argent [PDF ebook]
(1960-2000)

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的封面 Gautier: Les femmes, les banques et l’argent (PDF)

Depuis les années 1960, la féminisation du salariat s’accroît. Pour capter cette nouvelle clientèle, les banques adaptent leur communication. Mais, un fossé apparaît entre la réalité des aspirations des femmes, leur rapport à l’argent et la conception qu’en ont les banques.
Une étude en profondeur, de 1960 à 2000, des salariées comme des clientes d’une grande banque française proche du territoire, met en lumière ce fossé.
Ce phénomène sociétal est toujours d’actualité en dépit des intentions : disparités professionnelles femmes-hommes, inégalités face à l’argent.

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语言法国 ● 格式 PDF ● ISBN 9782336447001 ● 出版者 Editions L’Harmattan ● 发布时间 2024 ● 下载 3 时 ● 货币 EUR ● ID 9423019 ● 复制保护 Adobe DRM

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