While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.
Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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格式 PDF ● 网页 208 ● ISBN 9782940439799 ● 出版者 Bloomsbury Publishing ● 发布时间 2011 ● 下载 3 时 ● 货币 EUR ● ID 4994664 ● 复制保护 Adobe DRM
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