This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
€64.05
购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● 网页 572 ● ISBN 9781317332961 ● 出版者 Taylor and Francis ● 发布时间 2016 ● 下载 3 时 ● 货币 EUR ● ID 4844034 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
79,767 此类电子书
