作者: Grant Oliver

Professor Malcolm McDonald is Emeritus Professor at Cranfield & Honorary Professor at Warwick Business School. He is Chairman of six companies, and works with the operating boards of some of the world”s leading multinationals. He has written over 40 books including the best-selling Marketing Plans: How to prepare them, how to use them. Grant Oliver is MD at 90 Day Action Plan, and has over 20 years” experience in software and management consultancy. He has been interim IT director in the NHS, Finance Director of a software company, and Non-Executive Director of a Housing Association.