Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. Greg M. Allenby is the author of Bayesian Statistics and Marketing, published by Wiley.
4 电子书 Greg M. Allenby
Greg M Allenby: Perspectives On Promotion And Database Marketing: The Collected Works Of Robert C Blattberg
Quantitative marketing as a discipline started around the mid 60’s and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research …
PDF
英语
DRM
€184.99
Peter E. Rossi & Greg M. Allenby: Bayesian Statistics and Marketing
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing …
PDF
英语
DRM
€71.99
Greg M. Allenby & Sanjog Misra: Bayesian Statistics and Marketing
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challengi …
PDF
英语
DRM
€115.69
Greg M. Allenby & Sanjog Misra: Bayesian Statistics and Marketing
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challengi …
EPUB
英语
DRM
€114.76
