This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.
Guiseppe Getto & Jack T. Labriola
Content Strategy [EPUB ebook]
A How-to Guide
Content Strategy [EPUB ebook]
A How-to Guide
购买此电子书可免费获赠一本!
语言 英语 ● 格式 EPUB ● 网页 226 ● ISBN 9781000770957 ● 出版者 Taylor and Francis ● 发布时间 2022 ● 下载 3 时 ● 货币 EUR ● ID 8681995 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器