Experience the captivating memoir and entrepreneurial guide, Confessions of a Woman in Real Estate, as Hannah Schuhmann intertwines her German wit with humour, adventure and prowess. From her rebellious early life in Europe to her arrival in Australia as a backpacker, and eventually establishing herself as Brisbane’s real estate powerhouse, Hannah’s journey unfolds with unwavering determination and her trademark zest for life.
Discover Hannah’s five keys to real estate success: Position, Passion, People, Price, and Push. Drawing from her own experiences, she shares invaluable insights that will propel aspiring real estate professionals toward prosperity.
This book goes beyond a personal account; it is a comprehensive bible for anyone seeking to thrive in the real estate industry. With generosity and expertise, Hannah imparts insider knowledge, guiding readers through career entry, business establishment, property transactions, negotiation strategies, and more.
Through relatable anecdotes, Hannah empowers women to embrace their individuality and chart their own path to success. Confessions of a Woman in Real Estate is an entertaining, informative, and inspiring read that will motivate readers to conquer obstacles and create a prosperous future on their terms. Join Hannah on this transformative journey and unlock the keys to your own success in the dynamic world of real estate.
表中的内容
Introduction
PART ONE
The RUSH is in the RISK
Chapter One: Hansa’s Early Adventures
Chapter Two: Adapting to Australia, 1989 to 1996
PART TWO
Hannah’s 5 KEYS to Real Estate Success
Chapter Three: Getting Serious about Success
Key 1: Establish your POSITION in the industry
Chapter Four: Positioning – YOU
Chapter Five: Positioning – Office
Chapter Six: Positioning – Product
Key 2: Let your PASSION show
Chapter Seven: Charisma
Chapter Eight: All Things Ethics
Chapter Nine: Persistence
Key 3: Connect with your PEOPLE
Chapter Ten: Love Sellers
Chapter Eleven: Love Buyers
Chapter Twelve: Love Affiliates
Key 4: PRICE matters – but it’s not everything
Chapter Thirteen: Market Appraisals
Chapter Fourteen: Auction Lessons
Chapter Fifteen: Negotiate the Deal
Key 5: The subtle art of the PUSH
Chapter Sixteen: Mindset
Chapter Seventeen: Routines
Chapter Eighteen: Focus
PART THREE
Business GROWTH is made of this
Chapter Nineteen: Start of Business
Chapter Twenty: Referral Business
Chapter Twenty-One: Marketing
Chapter Twenty-Two: Property Cycles & Covid
It’s Not the End: A New Adventure
关于作者
Hannah Schuhmann is the author of ‘Confessions of a Woman in Real Estate – And How To Do It Your Way’. Born in Germany, she gathered a diverse range of skills and experience in hospitality management, having worked in roles internationally before settling in Australia and eventually responding to the call of real estate as a career. As the CEO of her own successful real estate company in Brisbane for 20+ years, Hannah earned a respected name for herself in the predominantly male industry because of her warmth, honest communication, and genuine desire to take care of her people. In addition to her business acumen, Hannah is also studying coaching and is passionate about her next career chapter where she will support the advancement of women’s equality in all industries, after choosing to close her real estate business at the end of 2022.
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