Hans-Bernd Brosius & Dolf Zillmann 
Exemplification in Communication [PDF ebook] 
the influence of Case Reports on the Perception of Issues

This volume offers a new conceptual framework for exemplification, a coherent theoretical approach based on contemporary psychological models of information processing, and an exhaustive integration of the pertinent research demonstrations. Focus is on the news media, but the influence of fiction and quasi-fiction is also considered. The informational competition between concrete, verbal, or pictorial exemplification and abstract, mostly quantitative exposition is analyzed. Implications for issue perception, including delayed consequences are also examined. Exemplification is subjected to conceptual scrutiny and a new theoretical framework is offered. Contemporary psychological paradigms are applied to predict effects of various forms of exemplification. Perhaps most important, novel experimental research is presented to document the specific consequences of exemplifications featured in the news, even of those featured in fiction. Finally, recommendations for information providers and recipients are derived from the research demonstration in order to advance media literacy specific to exemplification. This unique volume: * provides a comprehensive account of the power of case-report selection in the manipulation of perceptions of social issues, * addresses exemplification in communication, i.e., the influence of case reports in the news media, primarily, on the perception of pertinent social issues, * offers an empirical assessment of the practice of issue exemplifying by the media, * gives an exhaustive account of representative research on exemplification effects on issue perception–primarily by the news media, but also by the entertainment media, and * includes a compilation of guidelines for information providers and recipients in efforts at creating media literacy with regard to exemplification.