作者: Harlan E. Spotts

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6 电子书 Harlan E. Spotts

Harlan E. Spotts: Revolution in Marketing: Market Driving Changes
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and …
PDF
英语
€53.49
Harlan E. Spotts: Marketing, Technology and Customer Commitment in the New Economy
​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New …
PDF
英语
€96.29
Harlan E. Spotts: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theo …
PDF
英语
€149.79
Harlan E. Spotts: Creating and Delivering Value in Marketing
​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, a …
PDF
英语
€96.29
Harlan E. Spotts: Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and …
PDF
英语
€96.29
Harlan E. Spotts & H. Lee Meadow: Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and …
PDF
英语
€149.79