4 电子书 Jaap E. Wieringa
Peter S.H. Leeflang & Jaap E. Wieringa: Modeling Markets
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to suppor …
PDF
英语
€149.79
Peter S. H. Leeflang & Jaap E. Wieringa: Advanced Methods for Modeling Markets
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, st …
PDF
英语
€341.33
Edwin Kooge & Peter C. Verhoef: Creating Value with Data Analytics in Marketing
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans …
PDF
英语
DRM
€58.69
Edwin Kooge & Peter C. Verhoef: Creating Value with Data Analytics in Marketing
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans …
EPUB
英语
DRM
€58.88