作者: James A. A. Fitzsimmons

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1 电子书 James A. A. Fitzsimmons

James A. Fitzsimmons & Mona J. Fitzsimmons: New Service Development
The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspec …
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€87.99