This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O’Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.
€169.18
购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● ISBN 9780198023517 ● 编辑 John O’Shaughnessy ● 出版者 Oxford University Press ● 发布时间 1992 ● 下载 6 时 ● 货币 EUR ● ID 2278735 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
78,993 此类电子书
