作者: Karl Ulrich

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Lele Sang is Global Fellow at the Wharton School of the University of Pennsylvania. A former journalist and editor, she has worked for the Beijing News and Caijing Magazine covering business and politics. She was also a visiting scholar at UC Berkeley, Graduate School of Journalism. She holds an MPA degree from the University of Pennsylvania. Karl T. Ulrich is Vice Dean of Entrepreneurship and Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania. His recent work focuses on innovation strategy, with a particular emphasis on innovation in China. He is the co-author of Product Design and Development (7th Edition, Mc Graw-Hill, 2019) and of Innovation Tournaments (Harvard Business Press, 2009). Ulrich holds bachelor”s, master”s, and doctoral degrees in mechanical engineering from MIT.




6 电子书 Karl Ulrich

Christian Terwiesch & Karl Ulrich: Innovation Tournaments
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a …
EPUB
英语
DRM
€40.99
Lele Sang & Karl Ulrich: Winning in China
If Amazon can’t win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon’s sales. Yet, by 2019, Ama …
EPUB
英语
DRM
€22.99
Steven Eppinger & Karl Ulrich: Product Design and Development ISE
Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and pract …
EPUB
英语
DRM
€51.24
Steven Eppinger & Karl Ulrich: EBOOK: Product Design and Development
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppi …
PDF
英语
DRM
€52.28
Christian Terwiesch & Karl Ulrich: The Innovation Tournament Handbook
What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How …
PDF
英语
DRM
€22.99